Correla x Winningtemp: Better Together

Correla x Winningtemp: Working together for a better employee experience.

Winningtemp is a platform for employee engagement and receiving feedback from your business. Implementing Winningtemp at Correla will mean we will now be able to provide real-time data and insights. This will ensure we are acting on information faster and providing a
better employee experience.

For this project I was inspired by the theme of engagement itself. This spring boarded an exploration in to the kitschy style of 60’s romance films and the graphic title sequences and posters of the times trend setting designer Saul Bass*.

Saul Bass, 1955, Poster for the film ‘The Man with the Golden Arm’.
Source: https://www.moma.org/collection/works/5665

I incorporated these themes in to my own work. I created images to promote the launch of the Winningtemp at Correla, using the graphic, eye catching style of Saul bass with the charm and whimsy of 60’s kitsch, to make a fun and engaging campaign.

Winningtemp campaign at Correla
Original work by Thomas Rooney for Correla, 2021

The campaign explored these themes whilst remaining appropriate for Correla. I remained true to the brand colours and ensured the designs were suitable for our main communication channel Yammer.

Through this campaign we aimed to increased employee knowledge of the platform, its purpose, and how completing the weekly surveys is vital for its success. I believe we achieved this by creating a campaign that captured the attention of employees through a playful visual narrative and bold designs. This motivated them not only to engage with the posts themselves, but with the team and the platform directly.

The future of our employee engagement is made better together with the help of Correla x Winningtemp.

*Saul Bass (; May 8, 1920 – April 25, 1996) was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos. During his 40-year career, Bass worked for some of Hollywood’s most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Among his best known title sequences are the animated paper cut-out of a heroin addict’s arm for Preminger’s The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock’s North by Northwest, and the disjointed text that races together and apart in Psycho. Bass designed some of the most iconic corporate logos in North America, including the Geffen Records logo in 1980, the Hanna-Barbera “swirling star” logo in 1979, the sixth and final version of the Bell System logo in 1969, as well as AT&T Corporation’s first globe logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines’ 1968 jet stream logo and United Airlines’ 1974 tulip logo, which became some of the most recognized airline industry logos of the era. He died from non-Hodgkin’s lymphoma in Los Angeles on April 25, 1996, at the age of 75 9

(Source: https://www.moma.org/artists/372)