1: Work with the trends
TikTok’s algorithm displays recommended videos onto the home page of the app (also called the ‘for you page’). So when a type of content (like a dance, or song) is used by a lot of people, TikTok recognises that as a trend and will show more of this type of video. Making videos within these trends will increase your reach. Here’s a guide on how to make your TikTok stand out.
2: High Quality Video
It’s important to have high quality video and high quality audio in your TikTok videos. Audiences are more likely to watch / listen to something which is clear and digestible. Viewers have an extremely short attention span, so the higher quality the audio and video, the easier it will be to convey your message.
For more information on how to make a high quality video click here.
3: Get to the point
According to research the average attention span has decreased from 12 seconds to 8 seconds. This means it’s extremely important to hook your audience and get to the point of your video within those first few seconds – otherwise they’ll simply scroll onto the next video. The way tiktok is designed also makes it easy to skip to the next video, so it is important to know how to make your TikTok stand out. Make sure your message (or at least a funny / engaging moment) is put front and centre as this will help!
Your videos can have increased reach and have more chance of being discovered if you use trending and relevant hashtags. These work like SEO. You should use relevant hashtags like the location of a video for example #Bristol, which people can use to find your page. You only have a limited number of characters to use though, so choose what you use carefully.
5: Know your audience
You need to know who your audience is to make relevant content that reaches and promotes engagement from the people you want to be reaching. You can use the analytics tools to find out who you’re reaching and when they are most active on tiktok. Use this to your advantage and post when they are most active. You should tailor your content to suit your desired audience based on the demographics. Find out what works for them based on what they engage with, and do more of it!
If you feel like your business needs a helping hand to generate TikTok content, please get in touch.