Most brands are on social. They post every week, they’ve got a content calendar, and someone’s in charge of the grid. But ask them what all that posting actually did, and things go quiet. Visibility gets you noticed, remembered and bought. Posting gets you on the feed.
That’s the gap we were built to close.
What is Social Media Visibility?
This is how easily and frequent a brand, profile, or piece of content appears to users across social platforms like Instagram, TikTok, Facebook and LinkedIn. It measures whether your target audience can find, recognise, and interact with you where they spend their time.
Who we are
We’re Nonsensical, a Birmingham-based agency formerly known as The TikTok Agency now evolving into The Social Visibility Agency. We started out as a TikTok agency in 2020, and we’re still a bit obsessed with it. We also make brands memorable on Instagram and now working towards YouTube Shorts, Snapchat and Facebook.
We’re official TikTok Marketing, Shop and Creative Exchange Partners. We’ve worked with brands like M&S, The Ordinary, UNiDAYS, Uber Eats, Tony’s Chocolonely and Alzheimer’s Society. Our own social shows have pulled in over a billion views, and we work with a network of 50,000 creators.
What visibility looks like to us
Most brands are strong on one or two. The magic happens when all five work together.
That’s why we don’t just do one thing. We run always-on organic content, TikTok Shop and live shopping, influencer and affiliate campaigns, search, and our own recurring social shows. Each one feeds the others.
And it works. We’ve driven £15 million in sales through TikTok Shop, helped The Ordinary to a record-breaking Super Brand Day, and got UNiDAYS around 350 million views.
How We Help Brands Improve Media Visibility
That’s why we don’t just do one thing. We run always-on organic content, TikTok Shop and live shopping, influencer and affiliate campaigns, social search, and our own recurring social shows. Each one feeds the others.
Is it working?
So, how visible are you?
If you’re posting plenty but can’t say what it’s doing for you, let’s talk. We’ll score you across all five pillars and show you where the quick wins are.
